Tag Archives: customer satisfaction survey form

Today the attention to customer satisfaction and dissatisfaction has been growing. The more parties who are concerned about this. Parties most directly related to the satisfaction / dissatisfaction of customers are marketers, consumers, consumerism, and consumer behavior researchers. Increasingly fierce competition, in which a growing number of manufacturers involved in fulfilling the needs and desires of consumers, causing every company ...

Bernd H. Schmitt idea published in his book, Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands (1999), this formula might sue naked 4P (product, price, place and promotion). With EM, Schmitt took the marketers out of the box is too traditional approach relies on the product (features) and benefits by ...