The marketing concept is a business philosophy that is opposed to the three concepts above. The basic idea materialized in the mid 1950s. The marketing concept states that the key to make a profit through the promotion of sales volume.<\/p>\n
Marketing Management is the organization to be more effective than competitors in integrating marketing activities in order to determine and satisfy the needs and wants of the target market. The concept of selling or sales focus on the needs of the seller, the concept of marketing on the needs of the buyer.<\/p>\n
The concept of selling \/ sales preoccupied with the seller’s need to change their products to be cash; preoccupied with the idea of marketing the concept to satisfy the needs of customers through products and everything related to the creation, exchange, delivery, and ultimately consumption of these products. The marketing concept rests on four pillars, namely market
\nobjectives, customer needs, integrated marketing and profitability.<\/p>\n
Embraced the concept of selling a view from the inside out. The concept started from the factory, focusing on the company’s existing products, and demanding sales and a vigorous campaign to generate profitable sales. The marketing concept holds the view from the outside to the inside.<\/p>\n
He started with a well-defined market, focuses on customer needs, integrating all the activities that will affect customers and generate profits through customer concentration. Target Market No company can operate in all markets and concentrate all needs.<\/p>\n
Also no one can operate well in a broad market. Companies can be successful if they define their target markets carefully and preparing marketing programs according to customer requirements. Or they use the language that requires interpretation. What does it mean if a customer asked for a car that is “not expensive” lawn mower “strong”, lathes are “fast,” swimsuit “interesting”, or one “quiet”?<\/p>\n In general, the company can handle customer requests by giving them what they want, or what they need, or what they really need. Key marketing professionals is to understand and fulfill the real needs of customers better than the competitors do.<\/p>\n Some marketers distinguish between responsive marketing with creative marketing. Marketers are quickly responsive discovered on an expressed need and fill it. Creative marketers find and produce solutions that are not requested yet customers are warmly welcomed. Why is it important to satisfy the target customer?<\/p>\n Because the sale of the company each period comes from two groups: new customers and loyal customers. Forums Company estimates that the new customers who are interested can lead to cost five times more than the cost of existing customer delight. And customers may cost kehilanggan sixteen times the cost of attracting new customers to the same level of profit.<\/p>\n Therefore, retaining customers is more important than attracting customers. The key to retaining customers is customer satisfaction. Customers are very satisfied consumer is able to make a more loyal, buy more if the company introduces new products and enhance existing products, giving favorable comments about the company and its products, giving less attention to the brand and advertising as well as less sensitive to competitors’ prices.<\/p>\n Give you an idea of products \/ services to the company, and the service costs less than new customers because transactions become routine.<\/p>\n","protected":false},"excerpt":{"rendered":" The marketing concept is a business philosophy that is opposed to the three concepts above. The basic idea materialized in the mid 1950s. The marketing concept states that the key to make a profit through the promotion of sales volume. Marketing Management is the organization to be more effective than competitors in integrating marketing activities …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[8023,8024,8026,8028,8027,8030,8025,8031,8029],"class_list":["post-2652","post","type-post","status-publish","format-standard","hentry","category-memahami-pemasaran","tag-concept-marketing","tag-concept-marketing-definition","tag-concept-marketing-group","tag-concept-marketing-group-eagan-mn","tag-concept-marketing-inc","tag-concept-marketing-jewelry","tag-concept-marketing-park-city","tag-concept-marketing-riverside-ca","tag-concept-marketing-solutions"],"_links":{"self":[{"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/posts\/2652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/comments?post=2652"}],"version-history":[{"count":1,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/posts\/2652\/revisions"}],"predecessor-version":[{"id":9260,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/posts\/2652\/revisions\/9260"}],"wp:attachment":[{"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/media?parent=2652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/categories?post=2652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/tags?post=2652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nCustomer Needs<\/strong>
\nCompanies can define the target market, but failed to understand the needs of customers. Although marketing is meeting the needs profitably, understand customer needs and wants is not always a simple task. Some customers have needs of which they were unaware. Or they can not express these needs.<\/p>\n