The production concept is one of the oldest concepts in business. Production concept states that consumers will prefer products that are available in many places and cheap price. Managers of production-oriented organization focused on efforts to achieve high production efficiency and wide distribution.<\/p>\n
The assumption that consumers are primarily interested in the ease of getting products and low prices prevailing in at least two situations. The first is if the demand for the product exceeds supply, such as those in developing countries.<\/p>\n
In these situations, consumers are more interested in getting the product rather than the product features, and suppliers will focus on efforts to boost production. The second situation is when the production cost is high and should be lowered to expand the market.<\/p>\n
Some organizations also apply the concept of production services. Many doctors and dentists practice run assembly line principles, as well as some government agencies (such as employment offices and bureaus license). Indeed, this orientation can manejemen Dealing many cases per hour, but this concept is often accused of not friendly and provide poor service. CONCEPT<\/p>\n
Product<\/strong> Based on this concept, the manager assumes that buyers appreciate a well-made product and they can assess the quality and performance of a product. Product-oriented companies often design their products with little or no input from the customer.<\/p>\n They are convinced that their engineers know how to design and refine their products and even they do not analyze competitors’ products. The concept of directing the product marketing myopia, as we have discussed earlier in this chapter. Management believes that rail users want a railway train, not transportation, and underestimated the challenge of aircraft, buses and cars.<\/p>\n Slide rule found factory engineers wanted slide mister, not counting abilities and underestimated the challenges of a pocket calculator. General store and post office assumes that they provide the right product for the people and wonder why their sales are faltering. These organizations are often looking in a mirror when they should be looking out the window.<\/p>\n","protected":false},"excerpt":{"rendered":" The production concept is one of the oldest concepts in business. Production concept states that consumers will prefer products that are available in many places and cheap price. Managers of production-oriented organization focused on efforts to achieve high production efficiency and wide distribution. The assumption that consumers are primarily interested in the ease of getting …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[8007,8005,8012,8011,8009,8013,8006,8008,8010],"class_list":["post-2656","post","type-post","status-publish","format-standard","hentry","category-memahami-pemasaran","tag-production-concept","tag-production-concept-definition","tag-production-concept-example","tag-production-concept-of-coca-cola","tag-production-concept-quizlet","tag-production-concept-statement-examples","tag-production-concept-theatre","tag-production-concept-theatre-definition","tag-production-concept-theatre-examples"],"_links":{"self":[{"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/posts\/2656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/comments?post=2656"}],"version-history":[{"count":1,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/posts\/2656\/revisions"}],"predecessor-version":[{"id":9264,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/posts\/2656\/revisions\/9264"}],"wp:attachment":[{"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/media?parent=2656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/categories?post=2656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tneutron.net\/blogs\/wp-json\/wp\/v2\/tags?post=2656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe product concept states that consumers will prefer products that offer quality, performance and innovative best complement. Managers in product-oriented organizations focus their attention on efforts to produce superior products and refining.<\/p>\n