Market segmentation activities conducted through several stages, with the intention that can actually reach the target. Many of the case that the market segmentation is carried out by companies less sharp so that the target market becomes less clear. Market segmentation is the second step in the marketing management after the first step is the analysis of consumer needs.<\/p>\n
Companies that want to succeed in doing business should be aware that it is not possible for them to serve all consumers in the market. Consumers are becoming very heterogeneous with a number of very many, geographically dispersed and have a variety of needs, desires, the ability to buy, buying behavior and purchasing demands.<\/p>\n
Therefore, companies need to share existing customers into groups that are more homogeneous and allocating resources to groups or segments of consumers based on these differences.<\/p>\n
Systematic stages in the marketing objectives are as follows:
\nDifferent consumer groups predicted membut uhkan product. In this case the company identifies different ways to divide the market into segments, develop profitable market segments, and evaluate its appeal his rival.<\/p>\n
In this case is the placement of products on the market is the placement of the minds and the minds of consumers. If the perception of the product has been on the minds of consumers, it is necessary when a product that is preferred By Philip Kother stage picture determine the target market is as follows: Source: Philip Kotler. Marketing Basics Volume I. 2003<\/p>\n<\/div>\n
![\"clip_image002\"](\"http:\/\/lh5.ggpht.com\/-aNP1S9FdHOo\/U8joCKDYF_I\/AAAAAAAAHXI\/Y1c0kiqZug0\/s1600-h\/clip_image0023.jpg\" "\\"clip_image002\\"")
<\/a><\/div>\n