{"id":2705,"date":"2022-12-13T01:05:38","date_gmt":"2022-12-12T18:05:38","guid":{"rendered":"http:\/\/www.tneutron.net\/blogs\/proses-perencanaan-strategi-produk\/"},"modified":"2022-12-06T14:17:44","modified_gmt":"2022-12-06T07:17:44","slug":"proses-perencanaan-strategi-produk","status":"publish","type":"post","link":"https:\/\/www.tneutron.net\/blogs\/proses-perencanaan-strategi-produk\/","title":{"rendered":"Proses Perencanaan Strategi Produk"},"content":{"rendered":"<div style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Times New Roman;\"><span style=\"font-size: 12pt;\">Proses perencanaan strategi produk meliputi beberap langkah, yaitu: <\/span><\/span><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Times New Roman;\"><span style=\"font-size: 12pt;\">1. <b>Analisis Situasi<\/b> <\/span><\/span><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\">Analisis situasi dilakukan terhadap lingkungan internal maupun eksternal. Hal-hal yang perlu dipertimbangkan antara lain apakah perusahaan dapat memanfaatkan peluang yang ditawarkan oleh lingkungan eksternalnya melalui sumber daya yang dimiliki, seberapa besar permintaan terhadap produk tertentu, dan seberapa besar kemampuan perusahaan untuk memenuhi permintaan tersebut.<\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Times New Roman;\"><span style=\"font-size: 12pt;\">2. <b>Penentuan Tujuan Produk<\/b> <\/span><\/span><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\">Selain untuk memenuhi kebutuhan pelanggan, produk yang dihasilkan perusahaan dimaksudkan pula untuk memenuhi atau mencapai tujuan perusahaan. Dengan demikian, perlu dipertimbangkan apakah produk yang dihasilkan dapat memberikan kontribusi bagi pencapaian tujuan perusahaan.<\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Times New Roman;\"><span style=\"font-size: 12pt;\">3. <b>Penentuan Sasaran<\/b> <\/span><\/span><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\">Pasar Perusahaan dapat berusaha melayani pasar secara keseluruhan ataupun melakukan segmentasi. Denga demikian alternatif yang dapat dipilih adalah produk standar, customized product, maupun produk standar dengan modifikasi.<\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Times New Roman;\"><span style=\"font-size: 12pt;\">4. <b>Penentuan Anggaran<\/b> <\/span><\/span><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\">Anggaran bisa bermanfaat sebagai alat perencanaan, koordinasi sekaligus sebagai pengendalian.<\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Times New Roman;\"><span style=\"font-size: 12pt;\">5. <b>Penetapan Strategi Produk<\/b> <\/span><\/span><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\">Dalam tahap ini, alternatif-alternatif strategi prosuk dianalisis dan dinilai keunggulan dan kelemahannya, kemudian dipilih yang paling baik dan layak untuk kemudian diterapkan.<\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Times New Roman;\"><span style=\"font-size: 12pt;\">6. <b>Evaluasi Pelaksanaan Strategi<\/b> <\/span><\/span><\/div>\n<div style=\"margin: 0cm 0cm 0pt;\">Langkah yang terakhir adalah evaluasi atau penilaian terhadap pelaksanaan rencana yang telah disusun.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Proses perencanaan strategi produk meliputi beberap langkah, yaitu: 1. Analisis Situasi Analisis situasi dilakukan terhadap lingkungan internal maupun eksternal. Hal-hal<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[30],"tags":[3842,3844,3849,3846,3848,3851,3845,3843,3847,3850],"class_list":["post-2705","post","type-post","status-publish","format-standard","hentry","category-memahami-produk","tag-strategi-produk","tag-strategi-produk-baru","tag-strategi-produk-dalam-pemasaran","tag-strategi-produk-global","tag-strategi-produk-life-cycle","tag-strategi-produk-pdf","tag-strategi-produk-pemasaran","tag-strategi-produksi","tag-strategi-produksi-adalah","tag-strategi-produksi-jasa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proses Perencanaan Strategi Produk - TN Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tneutron.net\/blogs\/proses-perencanaan-strategi-produk\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Proses Perencanaan Strategi Produk - TN Blogs\" \/>\n<meta name=\"twitter:description\" content=\"Proses perencanaan strategi produk meliputi beberap langkah, yaitu: 1. 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