{"id":2711,"date":"2022-11-10T01:00:43","date_gmt":"2022-11-09T18:00:43","guid":{"rendered":"http:\/\/www.tneutron.net\/blogs\/karakteristik-jasa\/"},"modified":"2022-11-07T05:44:03","modified_gmt":"2022-11-06T22:44:03","slug":"karakteristik-jasa","status":"publish","type":"post","link":"https:\/\/www.tneutron.net\/blogs\/karakteristik-jasa\/","title":{"rendered":"Karakteristik Jasa"},"content":{"rendered":"
Jasa memiliki empat karakteristik utama yang membedakannya dari barang, yaitu: <\/span><\/span><\/div>\n
1. Intangibility<\/b> <\/span><\/span><\/div>\n
\n

Jasa berbeda dengan barang. Jika barang merupakan suatu obyek, alat, atau benda, maka jasa adalah suatu perbuatan, kinerja (performance), atau usaha. Bila barang dapat dimiliki, maka jasa hanya bisa dikonsumsi tetapi tidak dimiliki. Meskipun sebagian besar jasa dapat berkaitan dan didukung oleh produk fisik misalnya telepon dalam jasa telekomunikasi, pesawat dalam jasa angkutan udara, makanan dalam jasa restoran, esensi dari apa yang dibeli pelanggan adalah kinerja yang diberikan oleh produsen kepadanya. Jasa bersifat intangible, maksudnya tidak dapat dilihat, dirasa, dicium, didengar, atau diraba sebelum dibeli dan dikonsumsi.<\/p>\n

Konsep intangible pada jasa memiliki dua pengertian, yaitu:
\na. Sesuatu yang tidak dapat disentuh dan tidak dapat dirasa.
\nb. Sesuatu yang tidak dapat dengan mudah didefinisikan, diformulasikan, atau dipahami secara rohaniah.<\/p>\n

Dengan demikian, orang tidak dapat menilai kualitas jasa sebelum ia merasakannya\/mengkonsumsinya sendiri. Bila pelanggan membeli suatu jasa, ia hanya menggunakan, memanfaatkan, atau menyewa jasa tersebut. Pelanggan yang bersangkutan tidak lantas memiliki jasa yang dibelinya. Oleh karena itu, untuk mengurangi ketidakpastian, para pelanggan akan memperhatikan tanda-tanda atau bukti kualitas jasa tersebut.<\/p>\n

Mereka akan menyimpulkan kualitas jasa dari tempat (place), orang (people), peralatan (equipment), bahan-bahan komunikasi (communication materials), simbol, dan harga yang mereka amati. Oleh karena itu, tugas pemasar jasa adalah “manage the evidence” dan “tangibilize the intangible”. Dalam hal ini, pemasar jasa menghadapi tantangan untuk memberikan bukti-bukti fisik dan perbandingan pada penawaran abstraknya.<\/p>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Jasa memiliki empat karakteristik utama yang membedakannya dari barang, yaitu: 1. Intangibility Jasa berbeda dengan barang. Jika barang merupakan suatu<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[30],"tags":[3724,3726,3730,3732,3727,3729,3731,3725,3728],"class_list":["post-2711","post","type-post","status-publish","format-standard","hentry","category-memahami-produk","tag-karakteristik-jasa","tag-karakteristik-jasa-dalam-manajemen-pemasaran","tag-karakteristik-jasa-dan-contohnya","tag-karakteristik-jasa-dan-implikasinya","tag-karakteristik-jasa-intangibility","tag-karakteristik-jasa-menurut-kotler","tag-karakteristik-jasa-menurut-kotler-2012","tag-karakteristik-jasa-menurut-para-ahli","tag-karakteristik-jasa-tidak-berwujud"],"yoast_head":"\nKarakteristik Jasa - TN Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tneutron.net\/blogs\/karakteristik-jasa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Karakteristik Jasa - TN Blogs\" \/>\n<meta name=\"twitter:description\" content=\"Jasa memiliki empat karakteristik utama yang membedakannya dari barang, yaitu: 1. 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