{"id":2720,"date":"2022-09-27T01:07:42","date_gmt":"2022-09-26T18:07:42","guid":{"rendered":"http:\/\/www.tneutron.net\/blogs\/melakukan-diferensiasi-kompetitif\/"},"modified":"2022-09-24T21:12:09","modified_gmt":"2022-09-24T14:12:09","slug":"melakukan-diferensiasi-kompetitif","status":"publish","type":"post","link":"https:\/\/www.tneutron.net\/blogs\/melakukan-diferensiasi-kompetitif\/","title":{"rendered":"Melakukan Diferensiasi Kompetitif"},"content":{"rendered":"
\n

Perusahaan jasa perlu melakukan diferensiasi melalui inovasi yang bersifat pre-emptive dalam jangka panjang. Pre-emptive di sini maksudnya adalah implementasi suatu strategi yang baru bagi suatu bisnis tertentu, karena merupakan yang pertama maka dapat menghasilkan keterampilan atau aset yang dapat merintangi, mencegah atau menghalangi para pesaing untuk melakukan duplikasi atau membuat tandingannya.<\/p>\n

Perusahaan jasa dapat mendiferensiasikan dirinya melalui citra di mata pelanggan, misalnya melalui simbol-simbol dan merek yang digunakan. Selain itu perusahaan dapat melakukan diferensiasi kompetitif dalam penyampaian jasa (service delivery) melalui 3 aspek yang juga dikenal sebagai 3P dalam pemasaran jasa, yaitu melalui:
\n1. Orang<\/strong>
\nPerusahaan jasa dapat membedakan dirinya dengan cara merekrut dan melatih karyawan yang lebih mampu dan lebih dapat diandalkan dalam berhubungan dengan pelanggan, daripada karyawan pesaingnya.<\/p>\n

2. Lingkungan fisik<\/strong>
\nPerusahaan jasa dapat mengembangkan lingkungan fisik yang lebih atraktif.<\/p>\n

3. Proses<\/strong>
\nPerusahaan jasa dapat merancang proses penyampaian jasa yang superior, misalnya home banking yang dibentuk oleh bank tertentu.<\/p>\n

Pendekatan yang dapat diterapkan untuk meningkatkan produktivitas jasa, yaitu:<\/p>\n

1. Penyedia jasa bekerja lebih keras atau dengan lebih cekatan daripada biasanya.
\n2. Meningkatkan kuantitas jasa dengan mengurangi sebagian kualitasnya.
\n3. Mengindustrialisasikan jasa tersebut dengan menambah perlengkapan dan melakukan standardisasi produksi.
\n4. Mengurangi atau menggantikan kebutuhan terhadap suatu jasa tertentu dengan jalan menemukan suatu solusi berupa produk, seperti halnya TV menggantikan hiburan luar rumah, pakaian wash-and-wear mengurangi kebutuhan akan commercial laundries.
\n5. Merancang jasa yang lebih efektif.
\n6. Memberikan insentif kepada para pelanggan untuk melakukan sebagian tugas perusahaan.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Perusahaan jasa perlu melakukan diferensiasi melalui inovasi yang bersifat pre-emptive dalam jangka panjang. Pre-emptive di sini maksudnya adalah implementasi suatu<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[30],"tags":[3245,3248,3247,3251,3249,3250,3246,3252,3254,3253],"class_list":["post-2720","post","type-post","status-publish","format-standard","hentry","category-memahami-produk","tag-diferensiasi-kompetitif","tag-diferensiasi-kompetitif-adalah","tag-diferensiasi-kompetitif-jasa","tag-diferensiasi-kompetitif-marketing-plan-template","tag-diferensiasi-kompetitif-penawaran-jasa","tag-diferensiasi-kompetitif-permintaan-jasa","tag-diferensiasi-kompetitif-produk","tag-keunggulan-kompetitif-diferensiasi","tag-materi-diferensiasi-kompetitif-marketing","tag-pengertian-diferensiasi-kompetitif"],"yoast_head":"\nMelakukan Diferensiasi Kompetitif - TN Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tneutron.net\/blogs\/melakukan-diferensiasi-kompetitif\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Melakukan Diferensiasi Kompetitif - TN Blogs\" \/>\n<meta name=\"twitter:description\" content=\"Perusahaan jasa perlu melakukan diferensiasi melalui inovasi yang bersifat pre-emptive dalam jangka panjang. 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