The purpose of the marketing concept is to help organizations achieve their goals. For private companies, the ultimate goal is profit, for-profit organization or community, is that he can survive and raise enough money to carry out their activities. In for-profit organizations, the goal is not merely for profit, profit is a byproduct of executing t duties as well. Companies make money by centralizing customer needs better than competitors.
Most companies do not implement the marketing concept until forced by circumstances. One of the following developments may urge them to accept the marketing concept: looking for answers. In an effort to switch to a marketing-oriented company, the company faces three constraints, namely the rejection of organized, slow learning, and fast forgetting.
Organized rejection. Some parts of the company (often manufacturing, finance, and research and development) is not pleased to see an increase in the role of marketing because they believe that a stronger marketing function threatens their power in the organization.
However, marketing is often rejected by many parts. Rejection is especially strong in the industry first time in the office to know the marketing example lawyers, universities, hospitals, and government agencies.
Universities have to deal with inhospitable staff teacher and hospitals have to deal with inhospitable the doctors, the two groups often found “Market” their services will lower degrees. Slow learning. Although the face of rejection, a lot of marketing company successfully introduced to the organization them.
Leadership the company established a marketing department, hired marketing experts, key managers attending marketing seminars, marketing budgets increased in number large, marketing planning and control systems are introduced. Even with these measures, understanding the marketing process is slow.
Quickly forgotten. Even after a specified marketing, management must berjuangkeras overcome the tendency to forget the basic principles of marketing, particularly in the early marketing success.