Marketing the transaction is part of a larger idea called relationship marketing. Practice of relationship marketing is to build long-term relationships with the parties satisfy key customers, suppliers, distributors and preferences in order to maintain long-term business. Astute marketers trying to build long-term relationships of mutual trust and mutual benefit with customers, distributors, dealers, and suppliers are valuable.
Marketers can accomplish this by promising and provide high quality, good service, reasonable prices to other parties from time to time. Marketing relationships generate economic ties, techniques, and strong social among the parties concerned. In the event the most successful, the transaction changed from negotiations conducted at any time become a routine activity.
The main results of relationship marketing is the development of a unique company asset called a marketing network. Marketing network consists of the company and all parties concerned supporters, ie customers, employees, suppliers, distributors, retailers, advertising agencies, scientists, and others together with the company has been building a mutually beneficial business relationship.
Market
The concept leads to the concept of market exchange. Markets are all potential customers who have specific needs and desires of the same, which may be willing and able to carry out the exchange to satisfy the needs and desires it.
Early thinking is a market place where buyers and sellers come together to exchange goods, such as the square of an area. Economists use the term to refer to a group of buyers and sellers who transact over a particular product or class of products, then comes the term of the housing market, grain market, and others. However, as marketers look at the seller and buyer as the market industry.
Sellers and buyers are connected by four flow. The seller delivers the goods or services and communications (promotion) to the market and in return the seller receives the money and information (attitudes, sales data, and so on). Innermost circle shows an exchange of money for goods or services, while the outer circle shows the exchange of information.
Most business people use the term informal market to cover various groupings of customers. They talked about the market needs (such as diet search market), product markets (such as shoe market), market demographics (such as the youth market), and geographic markets (such as the Asian market). Or they expand the concept to include non-customer groupings, such as the voter market, labor market, and market the contributor.
Consumers sell their labor and receive the money which they then use to pay for goods and services they buy. The government uses tax revenues to purchase goods from resource markets, market manufacturing companies and market intermediaries, and use of goods and services is to provide a service to the community. Each country’s economy and the world economy as a whole consists of a complex set of markets and interact with each other are connected through the exchange process.
Marketers and Prospective Buyers
The concept of the market brings us back to the concept of marketing. Marketing means working with the market to realize the potential transaction in order to satisfy human needs and desires. If one party is more active than others seeking exchange, named as the first party and second party marketers as a buyer.
Marketer is someone who is looking for one or more prospective buyers who will be involved in the exchange value. Prospective buyer is a person who is identified by marketers as one who might be willing and able to engage in the exchange value.
Marketers can act as a buyer or a seller.
For example, some people want to buy a piece of land to be sold. Each prospective buyer will try to market themselves to the seller. These buyers are actually performing marketing. In a situation where both parties are actively seeking exchange, both are marketers, and the situation is one of reciprocal marketing.
Market Orientation Against Company
There are five concepts that can be chosen organization or company to carry out marketing activities, including the production concept, product concept, the concept of selling / sales, marketing concepts, marketing concepts and social insight.