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Definition of Packaging

Packaging or warehousing is thought to have existed for a few hundred years before Christ. Packaging materials derived from nature such as foliage, animal skin and clay have been widely used as storage or packaging containers. Packaging is the activity of placing the production into a container with all other types of material done by the producer or marketer to be conveyed to the consumer.

Packaging According to the WTO: An integrated system for preserving, preparing the product until it is ready to be distributed to end consumers in a cheap and efficient way.
 – As elindung (pitch)
 – As a Promotion & Information Facility
 – Provide added value

Packaging is one of the areas in visual communication design that has many special demands because its functions are directly dealing with consumers, including technical demands, creative, communicative and marketing that must be realized into the visual language. As a visual communications designer, this is a challenge because in addition to being required to present an aesthetic packaging, we are also required to maximize the attractiveness of packaging to win the battle to confront competitor products.

Another challenge is that clients not only expect sales to increase but also to keep their customers loyal to their products. The main function of the packaging is to protect the product from damage by external destructive elements. Damage to materials / products caused by destructive elements from within the product, but not done only by packaging except by combining it with a particular treatment.

Packaging design is one of many things that should be a strategic consideration in the three elements of Positioning-Differentiation-Brand on a product. Some products are able to develop well in the minds of consumers because of its success in making consumer minded space through visual communication. Consumers can be stimulated by taking advantage of 80% visual attractiveness / visible. It means using colors, shapes, illustrations and brands is an effective way of luring consumers.

In addition, changes in lifestyle, socioeconomic and technological acceleration provide a significant impact also for the development of packaging design. Manufacturers strive to produce packaging that meets the needs and packaging. Often consumers decide a purchase by looking at the packaging first, either from imagery, brand value, product functionality or innovation on the packaging.

Packaging protects the product, both from external and internal influences. Usually the packaging protects from excessive sunlight, moisture, etc. To the product as well as to protect from the influence of improper handling. The shape, size, color and information displayed on the packaging can create attraction, so the product can be compared with other similar packaging.