Memahami Pemasaran

People in obtaining products through four ways. First, by producing its own. For example, one can eliminate hunger by hunting, fishing, or picking fruit. Second, by forcing. People who are hungry to seize or steal food from others. Third, by begging. People who are hungry can approach others and beg for food. Fourth, the exchange (exchange). People who are hungry ...

Selling concept states that consumers, if ignored, will not usually buy products orgainisasi in sufficient quantities. Therefore, organizations should conduct sales efforts and aggressive promotions. This concept assumes that consumers are lazy or unwilling to make a purchase and it should be encouraged. Also assumed that the company has no way of sales and effective promotion tools to stimulate more ...

In an increasingly competitive business world, the challenges faced by producers of goods will be heavier in his attempt to enter the arena to exchange goods. All efforts in the field of marketing (marketing) must be taken so seriously cultivation so as not to be thrown off “constellation” as a result of the increasing number of the same people who ...

The production concept is one of the oldest concepts in business. Production concept states that consumers will prefer products that are available in many places and cheap price. Managers of production-oriented organization focused on efforts to achieve high production efficiency and wide distribution. The assumption that consumers are primarily interested in the ease of getting products and low prices prevailing ...

Marketing the transaction is part of a larger idea called relationship marketing. Practice of relationship marketing is to build long-term relationships with the parties satisfy key customers, suppliers, distributors and preferences in order to maintain long-term business. Astute marketers trying to build long-term relationships of mutual trust and mutual benefit with customers, distributors, dealers, and suppliers are valuable. Marketers can ...

The marketing concept is a business philosophy that is opposed to the three concepts above. The basic idea materialized in the mid 1950s. The marketing concept states that the key to make a profit through the promotion of sales volume. Marketing Management is the organization to be more effective than competitors in integrating marketing activities in order to determine and ...