Memahami Pemasaran

If all departments cooperating companies serve the interests of customers, the result is integrated marketing. Unfortunately, not all employees are trained and motivated to work for the customer. An engineer complained that the salesperson “always protect the interests of customers and not think of the company”. He sprayed the customer as “asking too much”. Integrated marketing runs in two stages. ...

In recent years, some people have questioned whether the marketing concept is an appropriate philosophy in an era of environmental destruction, resource constraints, population explosion, world hunger and poverty, and neglect of social services. Should companies that have carried out the task of satisfying consumer desires to operate very well for the long term interests of consumers and society? The ...

The purpose of the marketing concept is to help organizations   achieve their goals. For private companies, the ultimate goal   is profit, for-profit organization or community, is that   he can survive and raise enough money to   carry out their activities. In for-profit organizations,   the goal is not merely for profit, profit is a byproduct of executing ...