Referring to vocational education, the education system law has mandated that the purpose of vocational education is to increase the intelligence, knowledge, personality, noble character and skills to live independently and to follow further education in accordance with the vocational.
Independent living skills for implied meaning that middle school students are directed to vocational education related to vocational education and business education. Through the skills possessed and the ability to manage business enterprises with regard to skills yaang then they will be able to live independently.
Buchari Alma in his book Business Education explained that the definition of business education is teaching, directly or indirectly, which prepares a businessman in the field. More broadly means that business education is education that teaches students to be self-sufficient.
Marketing is simply defined as a human activity that is related to the exchange in order to make ends meet. Exchange processes associated with the work, which the seller must find a buyer, identifying needs, designing the product, distribute and negotiate the price as well as other jobs like product development, market research, and service to consumers.
With this small example shows that the marketing associated with various fields of work. Through a broad understanding of marketing the products and services offered will be absorbed by consumers. Therefore, curriculum design related to business education and marketing education should refer to and in accordance with the demands of the times. The young generation of the nation as a course must equip themselves with this knowledge.
The essence of marketing activities is how to deliver goods and services to consumers. Through marketing activities will lead to a variety of usefulness among others; usefulness place (place utility) usefulness (time utility) and the usefulness of ownership (possession utility). Thus, learning marketing is touching the lives of many people.