Sharing information to others is a human need as social beings, especially after entering the information age. One form of information sharing is to communicate an idea or concept. In development, communicate ideas and concepts have the purposes of marketing the product. Even the implied goals more often hide behind the goal. Among the initiators and (slightly) compiler concept is precisely the ability to communicate is one of the weaknesses.
Many makers of products that are not able to communicate their products properly or do not have time to communicate its product in a way that ‘sell’. Even many of the initiators are not ignoring the ability to communicate. One goal is to help communicate the video presentation of ideas or concepts through video, as the media have heard of-view (audio-visual).
The idea shaped objects finished product or concept in the form of services (services) or way of working will be more easily communicated in the form of a video presentation. Thus the characteristics of the video presentation is:
● communicate ideas
● show the solution
● communicate products and services
● show how
The video presentation should be easily made, spontaneous, and accommodate the idea maker. The tool used is a tool that is available and affordable. The process of making a video presentation should be designed in a simple form and pay attention to – the following:
1. Do not get hung up on shooting techniques are complex;
2. shooting techniques must ensure the effectiveness of communication;
3. The originator of the idea to be involved in the process, can act as a director or even a player as editor.
It should be considered in a video presentation of objects finished products or ways of working.
1. Flow logical presentation, starting from the problem (if necessary dramatized as needed), the solution is shown in the form of ideas that will be presented.
2. Using sequences (sequences) narrative, descriptive sequence, and the sequence of explanations (explanatory) with emphasis on descriptive sequence.
3. The order maintained continuity.
4. Narrative just drove and explain certain things. Not dominate the entire display. Narrative using words straightforward and not comment on the image. Narrative texts prepared by its own narrative. Placement of key sentences to be precise, has a strong storytelling.
5. Can use the testimony of a famous person, or a scientist or practitioner.
6. At the conclusion stage, closed with a strong narrative, effect, use clear pictures, sound back accordingly.