Giving the packaging on a product can provide three main benefits, namely the communication benefits, functional benefits, and perceptual benefits.
1 Benefits Communication
The main benefit is as a medium of packaging products to consumer disclosure. Such information includes how to use the product, product composition, and specific information (side effects, the optimal frequency of use, and so on). Other information in the form of a seal or symbol that the product is kosher and has passed testing / approved by government authorities.
2 Functional Benefits
Packaging often also ensures fungsionai important role, such as providing convenience, protection, and storage. For example, Colgate toothpaste packaging change into pump dispensers for easy use.
3 Benefits of Perceptual
Packaging is also useful in instilling a certain perception in the minds of consumers. Aqua mineral water as given packing light blue to give the perception that its products are fresh and healthy.
Labeling
Labeling is closely related to packaging. The label is part of a product that conveys information about the product and the seller. A label can be a part of the package, or it could also be a label (ID) are hooked on the product. Thus, there is a close relationship between the labeling, packaging, and branding.
Broadly speaking there are three kinds of labels, namely:
1 Brand label, the brand name given to a product or listed on the packaging.
2 Descriptive labels, ie labels that provide objective information about the use, construction / manufacture, maintenance / care and performance products, as well as other characteristics associated with the product.
Grade 3 label, the label that identifies the assessment of product quality (product’s judged quality) with a letter, number, or word. In America, for example, canned peaches in a quality labeled A, B, and C, while corn and wheat are labeled 1 and 2.
Complementary Services
Nowadays any product can not be separated from the service element or service, be it services as a core product (pure services) as well as complementary services. Core products generally varies between one type of business to another type, but complementary services have in common. Supplementary services in classified into eight groups, namely:
1. information, such as street / directions to the manufacturer, schedule or schedule delivery of products / services, pricing, rnengenai instructions how to use the products or services complement core, warnings (warnings), conditions of sale / service, notification of changes, documentation, confirmation of reservation , recapitulation accounts, receipts, and tickets.
2 Consultation, such as giving advice, auditing, personal counseling, and management consulting / technical.
3 Order-taking, including the application (membership in a club or a particular program, subscription services, services-based qualifications such as college Linggi), order entry, and reservations (seating, tables, room, professional appointments, admission to facilities exhibits a limited example) .
4 Hospitality, welcome them, food and beverages, toilet and washroom, bathroom fixtures, waiting facilities (magazines, entertainment, newspapers, waiting room), transportation, and security.
5. Caretak ing, consisting of the attention and protection of customer property that they bring (the parking of two-wheelers and four wheels, luggage handling, courier bags, etc.), as well as the attention and protection of customers purchased goods (packaging, transportation, delivery, installation, inspection and cleaning of the diagnosis, preventive maintenance, repair and innovation, upgrades).
6 Exceptions, include a specific request before the delivery of the product to handle complaints / compliments / suggestions, problem solving (the guarantee and warranty on the product malfunctions, the difficulties that arise from the use of the product; difficulties caused by the failure of the product, including problems with other customer stafate), and restitution (refund, compensation, and so on).
7 Billing, including periodic account statements, invoices for individual transactions, a verbal report on the number of accounts, the machine shows the number of accounts, and self-billing. 8 Payment, in the form of self-service by the customer, the customer interacts with the company personnel who receive
payment, an automatic reduction on customer accounts, as well as control and verification.
Assurance
Guarantee is a promise that is the duty of the top manufacturers of products to consumers, where consumers will be compensated if the product turns out not to work as expected or promised. Ja Minan could include product quality, reparation, restitution (money returned or exchanged products), and so on. Own assurance there that are written and some are not written. Nowadays security is often used as a promotional aspect, especially on durable products.