Sapta charm is a condition that must be realized in order to attract tourists to visit the area a little market in the country or a particular region of Indonesia. We need to create a beautiful atmosphere enchanting especially places frequented by tourists so that they feel at home to stay longer, because they feel satisfied with the visit so as to provide wonderful memories of his life.
Figure 1.6 Indigenous Natural Fresh and Unique
As the originator of the Sapta Pesona is Sudarman as minister Susilo Parpostel on Ordebaru Era. Currently Sapta Pesona is still used as a reference work “Conscious Tourism Sapta Enchantment” by the Ministry of Culture and Tourism. (2003)
1. Safely
Travelers will be pleased to visit to a place where peace is not afraid to feel safe, protected and free from things such as crime and violence, the threat of infectious diseases and dangerous hazards, accidents caused due to poor facilities and disruption of society. So safe means ensuring the safety of life and physical, including travelers belongings.
2. Orderly
Orderly condition is something highly coveted by every people including tourists. Condition is reflected from the atmosphere orderly, neat and smooth and showed high discipline in all aspects of community life.
3. Net
Net is a state / environmental conditions show atmosphere free from dirt, rubbish and waste, disease and pencemaran.Wisatawan will feel ease and comfortable when being in places that are clean and sound: the use of tools and equipment clean, tidy and healthy
4. Cool
Cool is that environmental conditions comfortable, fresh, healthy and clean. This cool environment can pursued at any place especially on places and objects travel, by way of reforestation, keeping hygiene environment, preserving all tourism potential and set siskulasi fresh air, especially for enclosed spaces. Environment cool useful to clear the mind so as to give effect to the body fresh and fit us.
5. Lovely
Circumstances or atmosphere displays an interesting environment and that is eye-catching called beautiful. Beautiful can be seen In many respects both in terms of layout, color, shape or style that Grak and in harmony, thus giving eanak impression and gorgeous to behold
6. Friendly
A friendly attitude behavior someone who shows, familiarity, polite, helpful, love to smile and attractive hati.Sedangkan friendliness can positive attitude of someone who interpreted have the moral and ethical education. For example, spoken word polite with facial expressions fun.
7. Memories
Memories are inherent impression firmly on the memory and feelings caused by the experience gained. Memories to be created the memories and feelings rating of the experience berpariwisata in Indonesia is the beautiful and fun.
Sapta Pesona can be created by, among others, the creation of comfortable accommodation good and healthy, unique art and cultural attractions and breathtaking, the food and drinks were delicious regional specialties with the presentation and attractive appearance. typical local souvenirs and high quality, easy to carry, affordable prices and have special meaning to the places visited. Socialize and civilize Sapta charm in their daily lives have a much broader purpose, namely untu improve national discipline and national identity which will also enhance the image of both the nation and the state.
Figure 1.7
