According to Anonymous (2009), there are several things to consider in making packaging and wrapping, namely:
a) The packaging must meet the requirements of security and expediency.
Packaging materials must not cause damage to physical, chemical and biological / microbiological. Packaged products are expected to maintain itself in a state of more clean, attractive and resistant to damage caused by the weather. In addition the packaging must also be able to protect the products on the way from the producer to the consumer. It is therefore necessary packaging materials and packaging design in accordance with the commodity to be packed and the desired goal.
b) The packaging can implement a marketing program.
Through packaging, product identification becomes more effective and by itself can mencegahpertukaran by competitors’ products. Packaging is the only caraperusahaan differentiate their products.
c) The packaging is a way to increase profits.
Therefore, companies have to make the packaging attractive as possible. With a very attractive packaging danmenarik expected to captivate the attention of consumers.
According Julianti E and Nurminah M. (2006), the most basic function of packaging is to contain and protect the product from damage, and thus more easily stored, transported and marketed. The opinion in accordance with the Regulation of the Minister of Agriculture Decree No. 44 / Permentan / OT.140 / 10/2009 that packaging packaging is done to protect the product from interference outside factors that can affect the shelf life.
In accordance with the statement Nurminah Julianti E and M (2006), the function of packaging on foodstuffs are:
1. Accommodate product for distribution from the producer to the kekonsumen, so that the product is not scattered.
Can accommodate the activities carried out since the farmland for crops or products from marine vessels for fishery products. Products in the form of liquid, paste or granules very likely scattered, so that since the beginning of treatment necessary to lug using suitable containers with the characteristics of the commodity.
2. Protect the product
Agricultural and fishery products are perishable materials so it needs to be protected from the various factors that cause damage, such as ultraviolet light, heat, humidity, oxygen, impact, contamination from dirt and microbes that can damage and degrade the quality of the product.
3. As the identity of the product
Aside from being a container and protective materials, packaging also serves as a means of communication and information to consumers through a label located on the packaging. Therefore, the design of the label on the packaging needs to be considered in order to provide information to consumers correctly.
4. Improving the efficiency
Packaging is also expected to facilitate the calculation, facilitate shipping and storage. Therefore, it should be noted that the amount of material packed in one package (containing 1 dozen, 1 gross and so on) so you can easily identify them. Packaging is one way to differentiate a product from other products. This is important in the management of inventory as well as in the marketing of the product.
5. Protect the adverse effects of the product itself
Often we find this kind of material should not be brought into vehicles (airplanes, buses, etc.), as well as certain places due to have distinctive characteristics that may bother others. An example is the durian, a fruit that is delicious and has a scent that is very sharp. Another example is a salted fish / squid and various other fishery products which have a very pungent odor. Both of these examples although it has a relatively high price but not everyone liked it so often, be brought in a particular place. Therefore, to bring these products to do with packaging that is able to protect him from the very sharp odor.
6. Improve the marketing of products
Packaging can serve as the identity of the product, so that the identification process becomes more effective and prevent the exchange by a competitor’s product. Well-designed packaging is expected to increase the attractiveness of a potential buyer and as well as a means of information and advertising. Besides packaging also expected to provide comfort for the wearer.